Factors Influencing Voting Choices - Morocco
- When survey respondents were asked about the most important factors that influence their voting choices, the results showed that for both women and men, the top two factors are the same but in a different order: candidates who are not corrupt/honesty of the candidate and the services that candidates provide to their area. The candidates’ earlier perfomance was mentioned in the third place for women and in the sixth place for men. For men, the third most cited factor is the candidate’s charisma or personality (15%). For women it ranks in the forth place (9%). For both men and women, the intellectual level of the candidate comes in fifth place as a factor influencing their voting choices. Meanwhile, twice as many men (13%) than women (6%) mention the candidate’s platform as the most important factor that influences their voting choice (Figure 15).
- When looking at factors influencing women’s voting choices by respondents’ educational attainment, we find that the three factors that recur in the top three for most education groups are “candidates who are not corrupt,” “services that candidates provide to our area” and “candidates’ earlier performance.” We find that respondents with an intermediate education or higher cite “services that candidates provide to my family” as the main factor influencing their voting choices. This factor figures at a much lower priority level for those with a primary education or lower. The “intellectual level of the candidate” is mentioned as the number one factor for women with incomplete primary education and as number two for women with a complete primary education. It is otherwise not considered a priority for women in other educational groups (Figure 16).
- When breaking down this data by urban and rural settlements, we find that the top two factors influencing women’s voting choices in urban areas are similar to rural areas: “Candidates who are not corrupt” and “Services that candidates provide to our area” but the order is different. The third most important factor for urban women: “Intellectual level of the candidate” ranks seventh for rural women. For rural women, the third most cited factor is the candidate’s charisma or personality.
Moroccan women were asked to rank their top policy concerns, i.e. the issues that they believe elected officials should prioritize while in office.
- Highest on their list is creating jobs (63%), followed by developing local infrastructure (59%) and improving access to healthcare (39%) (Figure 18). For men, the top two policy concerns are the same ones mentioned by women. Men’s third most-cited policy priority is fighting poverty. For both men and women, the top five policy concerns are the same but the order of importance is slightly different. Improving the status of women in the country is very low on women’s and men’s priority list: only 1% of men and women mention it in the tenth place.
- When comparing women’s top policy concerns in urban areas versus rural areas, we find that the top five concerns are the same but there is a slight difference in order. For urban women, the number one policy concern is creating jobs, followed by developing local infrastructure, then improving access to healthcare. For rural women, the top concern is, not surprisingly, developing local infrastructure, followed by creating jobs, then improving access to healthcare (Figure 19).
- Country: Morocco
- Topic: Civic and Political Participation
This report is part of Civic and Political Participation Topic Brief